So there is news trickling in that people think the starting price of $350.00...ok $349.00 is too steep. Personally I think it is priced perfectly. You cannot find a watch on the market at this price that does what it does. Heck even a $7,000 + Rolex can't do what the Apple Watch can. So what do you think? Priced fairly, or are the folks in Cuppertino smoking the funny stuff?